“What is odd, is evangelism too appeals to the conscience to initiate a response. But the difference is motive and honesty. The cold-hearted salesman pretends to care about you, but the Christian does care about you. The salesman’s motive is your money. But the evangelist’s is your saved soul. One is selfish, the other selfless. One tempts people to waste money. The other attempts to save souls. One creates false guilt, the other let’s God’s Word unveil real guilt.”